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The Bradshaw Bunch
The Bradshaw Bunch is an American reality TV series that aired from 2020 to 2022. Centered around NFL legend Terry Bradshaw, the show offers a lighthearted and heartfelt look at his post-football life with his wife and three daughters. Their everyday moments, filled with humor, warmth, and genuine connection, inspired the direction of this motion branding project.
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Styleframe
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TV Element
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Concept
The central theme I explored in this project is family. To capture the show's loving, quirky energy, I looked for a visual metaphor that felt personal and familiar. I landed on the idea of “furniture”, objects that surround us in our daily lives and naturally evoke a sense of home. In this branding package, each piece of furniture becomes a playful representation of a family member, reinforcing the show's cozy, lived-in atmosphere.
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Brainstorming
The “furniture” concept came through several rounds of iteration. My initial idea was to use a diary as a symbol of memory and reflection, which led me to experiment with collage-style visuals. Collage gave me creative freedom. It allowed the design to be expressive, dynamic, and a little chaotic, much like the Bradshaw family itself. As I explored combinations of textures and objects, the idea of connecting each character to a specific piece of furniture naturally emerged, grounding the motion graphics in both personality and place.
